We often talk about “the audience” in our line of business. Whether it’s traditional advertising or the fan engagement stuff that Campfire is doing, the term is bandied about as a universal constant of whom we should be reaching.
In the strictest sense of the word, the term is accurate enough. But I’ve recently been considering whether the term does justice to what the audiences of fan-influencers represent. And maybe, just maybe, we should be looking at this relationship as something deeper.
21 April 2011
When Contagious Magazine interviewed Mike Monello about his experience on the jury of the 2011 International Andy’s Awards, he explained that “As an industry, we’re creating digital work that is designed to emotionally engage and comes from human insight rather than being driven by technology.” Read the entire article at the link below.
International ANDY Awards – Contagious Magazine
19 April 2011
Mike Monello’s recent keynote presentation at the London International Film Festival drills down on the basics of marketing narrativesin today’s technology ecosystem. This is a great piece for marketers interested in telling their brand stories.
Babies, Buns And Buzzers: What 100 years of experiential entertainment can teach us about transmedia storytelling.
18 April 2011
In a recent post on his blog, our Co-Founder and Managing Partner, Steve Wax, talked about his experience as a judge for the IAB’s MIXX Awards.
Always the rational optimist, Steve’s take is that our industry is in fact moving towards an era of enlightened work and an improved way of judging it. Tough questions may remain for marketers and agencies alike, but real lessons and real progress are taking place – thanks to the efforts of a consortium such as IAB in which to learn from each other and raise all boats in the process.
Full post is below. MIXX Awards are on Tuesday, September 28.
17 April 2011